To grow a B2B YouTube channel in 2026, focus on authenticity, create content around your audience’s interests, publish consistently, and think like a creator - not a corporation. According to YouTube CEO Neil Mohan, the algorithm rewards genuine value, consistent uploads, and videos built to teach, not sell.
Authenticity is the #1 piece of advice YouTube CEO Neil Mohan repeats in every interview—and it hits especially hard in the B2B world.
He explains that audiences don’t want perfectly polished corporate videos. They want genuine, approachable, human-centered communication.
And the data backs this up:
This is why companies like HubSpot, Stripe, Ahrefs, and Bloomberg win on YouTube.
Their videos feel conversational, not corporate. They show their personalities. They teach. They share mistakes. They humanize their expertise.
For B2B brands, authenticity is a competitive advantage because almost nobody else is doing it.
Most B2B marketers still believe the algorithm is a mysterious machine they need to hack by:
Neil Mohan says this is the wrong mindset.
The real truth:
The algorithm is your audience.
It recommends what people want to watch, based on their behavior - not your brand goals.
This means:
The algorithm rewards three things above all:
Business channels fail when they focus only on themselves—their story, their services, their expertise—without thinking about what the viewer wants.
If you build content around your audience’s curiosity, problems, and desires, YouTube takes care of the rest.
Neil Mohan avoids calling them “businesses.”
He calls them creators and entrepreneurs... on purpose.
Because in today’s digital world:
Companies that win are companies that act like creators.
Think of creators like:
They aren’t making videos for attention—they’re making videos to power their entire business ecosystems.
That same shift is happening for brands.
Here’s the sequence that works:
When your content is trustworthy and useful, revenue stops being a struggle. It becomes the natural byproduct of teaching well and creating consistently.
When asked how someone would sell T-shirts on YouTube, Neil didn’t talk about tactics.
He talked about passion.
He said success starts with genuinely caring about what you create. Audiences can instantly sense when a video is forced, scripted, or made only to drive sales.
In the B2B world, this matters even more:
Intrinsic motivation is a growth lever—and a trust lever.
Your audience watches YouTube to learn.
Not to be sold to.
This means your top-performing B2B videos will be:
This is why brands like Ahrefs, HubSpot, and Canva scaled so quickly.
They taught first and sold later.
Combine long-form + Shorts for maximum reach:
The combo is unbeatable for B2B.
Neil Mohan reminds businesses of this key point:
YouTube is not just an ad-revenue platform. It’s a full business ecosystem.
For B2B companies, that ecosystem translates to:
Every valuable video becomes an asset that compounds over time. The more you teach, the more credibility you build. And credibility leads to sales.
Choose one idea from this article and implement it immediately:
Small changes → massive compounding results.
If you want your YouTube channel to generate predictable demand, build trust at scale, and become a revenue engine - GrowthLens can help.
Reach out for a YouTube Acceleration Audit and get a personalized plan based on your industry, goals, and buyer behavior.
