For marketing leaders at B2B software companies, the stakes are high: you’re expected to deliver measurable revenue, shorten the sales cycle, and build brand authority in a competitive category. But most YouTube strategies remain stuck at vanity metrics — chasing views, not sales.
The YouTube Funnel Framework is designed to change that.
This framework turns YouTube into a structured, full-funnel content engine that supports complex B2B decision-making — from first touch to closed deal — by aligning video content to the real-world psychology of the B2B buying process.
Audience: A broad audience.
Objective: Attract new eyeballs and build brand awareness. Capture attention with strategic insight.
Content Themes:
Example Titles:
Tactical CTA: Watch the next video
Business Outcome: Grow qualified attention. Drive branded discovery traffic.
Audience: People interested in your industry.
Objective: Build trust, showcase expertise, educate on solutions, and nurture leads.
Content Themes:
Example Titles:
Tactical CTA: Download a resource, toolkit, or executive brief
Business Outcome: Marketing qualified leads generated. Influence buyer criteria early.
Audience: Your ideal customers.
Objective: Drive conversions, generate direct leads. Remove doubt. Offer irrefutable evidence that working with you will solve a problem they care about.
Content Themes:
Example Titles:
Tactical CTA: Book a demo, strategy call, or start trial
Business Outcome: Sales Qualified Leads generated. Pipeline velocity.